About Us

What Makes a Gerrard Project Exceptional?

Our aim is simple. We want you to be a fan of our work. Someone who believes that Gerrard homes, apartments, and developments are great places to live, work, and play. And here’s how:

About Gerrard Companies

We don’t really like to talk about ourselves. We like to let our work speak for us. We’d rather listen to you—how you hope to live a better, less stressful life.

So we’ll be brief. Gerrard Companies is a family-owned business with expertise in real estate. We build and manage condominiums, offices, apartment communities, and residential neighborhoods. Our holdings span seven states: Wisconsin, Illinois, Minnesota, Iowa, South Dakota, Montana, and Wyoming. Our late father began his real estate career in 1954. Sadly, he passed away in April of 2017. His guidance has had a lasting impact and continues to guide us today.

At Gerrard Companies, we express our shared values in our business, values that stand the test of time. In our work, we:

  • Speak plainly, with open and honest intentions
  • Follow through on our commitments
  • Show honesty and integrity in all of our relationships
  • Focus on quality, innovation, and providing enduring value
  • Practice long-term thinking and planning
  • Manage our real estate holdings for the greater good of all parties
  • Involve ourselves in communities where we have real estate holdings

About Our Work

We build a variety of developments in communities that we like, because diversification is healthy.

Plus, it’s more interesting for us. Projects we’ve completed include:

  • Over 3000 apartment units built and developed
  • Mixed-use developments
  • Condominiums
  • Single-family developments
  • Multi-family developments
  • Subdivisions
  • Affordable housing communities
  • Campus-convenient housing communities
  • 55+ apartment communities
  • Offices, restaurants, retail
  • Awarded for our contribution to green and renewable energy

About Our Team

Peter Gerrard – President
Paul Gerrard – Vice President
Sarah Gerrard – Support Staff
Janna Erickson – Student Housing Manager
Scott Ackerson – Controller
Jane Benson – 55+ Housing Manager
Rich Phillips – Property Maintenance
Becky Franzen – Accounts Payable

About Peter and Paul Gerrard

Peter and Paul Gerrard are second generation leaders of their real estate development business. They have worked in real estate development, management, and construction for 30 years and co-founded Gerrard Corporation/Gerrard Companies. Both work seamlessly on site selection, syndication, financing, and pre-development in various markets throughout the Midwest.

Peter Gerrard

Peter Gerrard, President, of Gerrard Corporation/Gerrard Companies, is focused primarily on the development and construction management side of the business.

Paul Gerrard

Paul Gerrard, Vice President, directs the property management side of the real estate development business.

Our History

Gerrard Corporation/Gerrard Companies: Over A Half Century of Real Estate

The Gerrard family has been a force in real estate and development in the upper Midwest for almost 70 years. The tradition began with M. William Gerrard, when he founded his real estate brokerage firm in La Crosse, Wisconsin in 1954. His momentum and vision carried sons Mike, Peter, and Paul and daughter Nancy into real estate careers as well. They have formed residential and commercial development companies, retail brokerages, general construction, and property management firms.

Peter and Paul started Gerrard Corporation after Mike’s sudden and tragic death in 1993. The company developed and currently manages apartment communities in seven states, including Wisconsin, Illinois, Minnesota, Iowa, South Dakota, Wyoming, and Montana. (Gerrard Corporation was honored with the USDA Rural Development “Developer of the Year” Award in the state of Montana.)

As second generation real estate brokers, developers, contractors, and managers, the Gerrard family has a solid history and knowledge of many communities, especially in Wisconsin and Minnesota. Gerrard Corporation has a history of going above and beyond what is required for a standard development, which has contributed to the long-term success of these properties, along with consistently high occupancy levels and tenant satisfaction.

Nancy Hyde Gerrard (mother) commissioned this plaque to honor memories of Michael Gerrard, her oldest son.

Past Projects

We have a history of developing many different types of housing. Here’s a brief sampling:

Student housing

  •  La Crosse
  • The Avenue
  • State Street
  • Vine Street
  • River Falls University Falls Apartments
  • Stevens Point
  • University Point Apartments.


  • La Crosse – The Brick Works
  • Ellsworth – Crossing Meadows
  • Menominee – Dancing Oaks Twin Homes

Business parks and commercial development

  • Ellsworth – Crossing Meadows Business Park
  • Hudson – The Maxwell
  • La Crosse – Gateway Terrace commercial, Michael Heights commercial

Condominiums and Commercial Development

  • La Crosse, Gateway Terrace
  • Powell with 35,000 square-foot building that included restaurant, retail, and commercial
  • 10 West, a commercial development that includes two regional restaurant chains located next to the University of Wisconsin
  • La Crosse, Eau Claire Prairie Heights
  • Rochester Metropolitan Marketplace apartment and boutique grocery store located in downtown Rochester

    Market rate housing

    • Rochester
    • River Falls
    • Hudson

    Workforce affordable housing

    • The Village of Ellsworth Wisconsin
    • River Falls Wisconsin
    • Baldwin Wisconsin
    • Hudson Wisconsin
    • La Crosse Wisconsin
    • Rice Lake Wisconsin
    • Superior Wisconsin
    • Eau Claire Wisconsin
    • Menominee Wisconsin
    • New Richmond Wisconsin
    • Village of North Hudson Wisconsin
    • Plover Wisconsin
    • Port Washington Wisconsin
    • Marshfield Wisconsin
    • Shell Lake Wisconsin
    • Arcadia Wisconsin
    • Galesville Wisconsin
    • Goodman Wisconsin
    • Owen Wisconsin
    • Galena Illinois
    • East Moline Illinois
    • Pepin Wisconsin
    • Cody Wyoming
    • Bozeman, Harden, Belgrade, Kalispell Montana
    • Sioux Falls, Madison South Dakota
    • Lime Springs, McGregor Iowa

    Our Partners

    We seek business partners whose business practices align well with ours. These firms have proven themselves on multiple projects, providing crucial expertise, superior customer service, and a team attitude. From contracting, architectural/engineering, and financial perspectives, these partnerships have been invaluable in our history of successful developments.


    We build a variety of developments in communities that we like, because diversification is healthy.
    Plus, it’s more interesting for us. We take extra care to assure that our projects fit the neighborhood and community into which they are built. Building contractors we work with include:

    • Wieser Brothers General Contractor – La Crescent, MN
    • Ellis Stone Construction – Stevens Point, WI
    • Paragon Associates – La Crosse, WI
    • Rotherham Construction – Bozeman, MT
    • Gerrard Development, LLC – La Crosse, WI


    Long-term partnerships with regional architects and engineering firms has been instrumental in the optimal planning, design, and construction of our residential communities and commercial developments.

    • Dream Architecture – Burlington, WI
    • Yaggy Colby Associates – Rochester, MN
    • Schuts Foss Architects – Billings, MT
    • BKV Group – Minneapolis, MN
    • Armon Architecture – Rochester, MN
    • Cornerstone Architects – Tomah, WI
    • WSB Engineers – Rochester, MN


    Gerrard Corporation owners are fully immersed in all aspects of each development—and, with their financing partners, handle long-term asset management, long-term accounting, and capital accounting.

    • U.S. Department of Agriculture – Rural Development
    • Department of Administration – Division of Housing
    • American Recovery & Reinvestment Act – 2009 Obama Administration
    • Wisconsin Housing & Economic Development Authority (WHEDA)
      • 4% state tax credits, 9% credits, 4% bonds, capital magnet funds, and interest strip financing zeros
    • WESTCAP – Glenwood City
    • Boston Capital
    • Red Capital
    • Centerline Capital
    • Bank of America
    • Wells Fargo
    • Federal Home Loan Bank of Chicago
    • Altra Federal Credit Union
    • Bremer Bank – Menomonie
    • River Bank
    • Merchants Bank – Winona
    • CCF Bank Altoona Wisconsin
    • TIF financing, land-grant city of River Falls
    • City of superior land grant, CDBG, TIF financing
    • TIF financing to Stevens Point
    • Reinhart Companies
    • People’s Food Co-op, La Crosse/Rochester
    • Wieser Brothers General Contractor
    • NSP/Eloigne Company
    • Bonneville Mortgage
    • Fannie Mae – WI, MT, UT
    • Hudson Hospital
    • Shopko/Pamida
    • City of La Crosse (WI)
    • City of Menomonie (WI)
    • City of Superior (WI) – Housing Authority
    • City of Rochester (MN)
    • Land-grant TIF financing city of Hudson
    • West Central community action agency Inc. grant participant. Multiple projects
    • City of New Richmond, TIF financing, land-grant, CDBG, site prep and demolition
    • Land-grant, and gap financing city of Eau Claire
    • City of Rice Lake (WI) – Housing Authority
    • City of Stevens Point (WI)
    • City of River Falls (WI)
    • Village of Ellsworth (WI)
    • Montana Board of Housing
    • Iowa Board of Housing
    • Illinois Board of Housing
    • Wyoming Board of Housing
    • South Dakota Board of Housing
    • Dunn County Board
    • University of WI – La Crosse
    • Michael & Assoc. – Boston

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    100 North 6th Street, Suite A La Crosse, WI 54601




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