What We Do

Urban, In-fill Mixed Use Developments

For over a decade, Gerrard Corporation has dedicated special focus to revitalizing downtown cores. During this time, we’ve worked to reintroduce buildings that offer quality housing for professionals and seniors—combined with commercial components—to best fit the needs of these downtown areas. By partnering with cities, we, along with our other partners, have explored alternative land uses. One that’s become increasingly popular is downtown residential/commercial developments. The key to their success is selecting a convenient location—one that’s green by nature and within walking distance of restaurants, entertainment, healthcare, recreation, and shopping—while maintaining close proximity to downtown workplaces. Metropolitan Market Place, located in Rochester, Minnesota, is our most recent example of green, urban revitalization. Our urban, in-fill mixed use developments include:

  • Metropolitan Market Place: located in Rochester, Minnesota, our most recent example of green, urban revitalization. Home of the people’s food co-op. A 26,000 square foot organic boutique grocery store.
  • Boulder Ridge: this mixed-use three story building located in Hudson, Wisconsin is home to 24 apartments designed for those 55 and better, with perfect fit office space on the ground level leased to Hudson Hospital
  • Michael Heights: a mixed-use building conveniently located close to the heart of historic downtown La Crosse, Wisconsin; this development serves as both a residential community for adults aged 55 and better, and provides office space
  • Gateway Terrace: another high-end alternative living ownership residences located in downtown La Crosse, Wisconsin; the building provides spacious condos on floors one through four, while a 2,000 square foot office occupies the ground level; includes grade-level, heated parking garage designed so that it’s not visible from the street.
    • This 2,000 square foot office space serves as Gerrard’s corporate offices, located at 100 North 6th St.
  • The Maxwell –include 36 senior housing units and more than 3,000 square feet of commercial space. The Maxwell is phase one of a multi-phase housing community.

Other examples of Gerrard Corporation in-fill/revitalization projects include these campus-convenient housing developments, providing secure, quality, energy-efficient student living alternatives, while revitalizing the area as walkable, livable neighborhoods:

  • The Ave, La Crosse, WI
  • University Falls, River Falls, WI
  • University Point, Stevens Point, WI

Affordable Housing Developments

Gerrard Corporation has been involved in creating affordable housing for families and seniors dating back to 1988—working in collaboration with many state agencies and lending/financing resources utilizing tax credits, grants, TIF financing, CDBG funds, and more. These residences cater to qualifying individuals who have low to moderate incomes and where unit rents are scaled according to income.

Long-term asset management, as well as careful planning in design and amenities is critical to competitive positioning and maintaining high occupancy rates.

Gerrard Corporation’s unique ability to identify amenities and design features that residents truly value has set their developments apart. Low-cost heating and cooling alternatives and careful selection of qualified labor and materials, including the use of salvaged and recycled materials, along with wood products (certified with the Forestry Stewardship Council), also contributes to the long-term success of these facilities.

In addition to our commitment to energy and resource conservation, we take extra care to ensure that our projects fit the community and neighborhood in which they are built.

Some flagship examples of our affordable housing residences include:

  • Michael Heights–designed to fit into historic downtown La Crosse, convenient to banking, shopping, and personal services, and on the bus line; convenience of professional services for legal and estate planning right in the same building.
  • Heritage Cottages (Hudson)–small-town atmosphere and conveniences with easy access to cities. The apartments have off-peak electric in-floor radiant heat with individual controls for heating and cooling and old fashioned screened in porches. See a feature article about Heritage Cottages mixed-use living in American Builders Quarterly.
  • Boulder Ridge–designed in unique, contemporary prairie-style, suited to its surroundings; has a unique buffer between commercial space and single-family living; the City of Hudson created new zoning guidelines for this specific mixed-use development.
  • The Maxwell –include 36 senior housing units and more than 3,000 square feet of commercial space. The Maxwell is phase one of a multi-phase 17-acre housing community.

Send Us A Message

Follow Us On Facebook

100 North 6th Street, Suite A La Crosse, WI 54601




Contact Us